Release date: 2024-03-23
The annual CHIGO Myanmar Distributor Conference convened in Yangon, bringing together nearly 700 distributors from across the country alongside Chigo executive leadership. The conference focused on strategic expansion, channel support, and driving sustainable market growth under the 2024 theme of “New Starting Point, New Hope.”
Executive Keynotes & Strategic Direction
Mr. Liao Shixing, General Manager of Chigo Overseas Marketing Company, commended the outstanding market achievements of regional distributors. He outlined the 2024 roadmap, emphasizing enhanced product competitiveness and dedicated channel resources. Deputy General Manager Mr. Li Biao further highlighted ongoing initiatives to strengthen international service capabilities and deepen long-term distributor partnerships.
“Entering 2024 under the banner of ‘New Starting Point, New Hope,’ Chigo is committed to providing comprehensive support to empower our distributors and accelerate brand internationalization.”
— Liao Shixing, General Manager of Chigo Overseas Marketing Company
Deepening Channel Synergy & Distributor Recognition
Myanmar distributors delivered comprehensive reviews of local market performance, proposing joint strategies to drive mutual expansion in the coming year. The conference concluded with an energetic award ceremony celebrating outstanding distributor milestones, reinforcing solid trust and shared momentum across the nationwide network.
Holding the top market share in Myanmar for several consecutive years, Chigo continues to strengthen its regional brand equity. Moving forward, the company remains dedicated to delivering world-class HVAC products, accelerating global market expansion, and establishing Chinese manufacturing excellence worldwide.